Major Corporations Harness AI for Cost-Effective, Innovative Advertising

Corporations Harness Ai

Major Corporations Harness AI for Cost-Effective, Innovative Advertising

In the world of advertising, artificial intelligence (AI) is becoming an increasingly popular tool for creating cost-effective campaigns. Major companies such as Nestle and Unilever, along with the world’s leading advertising agency WPP, are leveraging AI technology to reduce costs and enhance productivity. However, the journey to fully integrate AI into their advertising strategies is not without challenges, including potential security risks, copyright issues, and the potential for unintentional biases.

AI has been a hot topic in recent years, particularly generative AI, which can generate new content based on past data. This technology has the potential to revolutionize advertising by offering a cheaper, faster, and virtually limitless way to market products. For instance, instead of dispatching a film crew for a commercial shoot, companies can now create these scenarios virtually, resulting in significant cost savings.

WPP’s CEO Mark Read revealed that the company is collaborating with consumer goods companies such as Nestle and Mondelez to utilize generative AI in their advertising campaigns. WPP has also partnered with the University of Oxford to offer an “AI for business” diploma, aiming to equip its executives and client leaders with vital knowledge about data and AI.

In a campaign for Mondelez in India, WPP used AI to create personalized ads featuring Bollywood superstar Shah Rukh Khan. The ads encouraged people to shop at local stores during Diwali. Small businesses used a microsite to generate their own versions of the ads, which could then be shared on social media. This campaign resulted in 130,000 ads featuring 2,000 stores and garnered 94 million views across YouTube and Facebook.

Nestle is also exploring the potential of AI with ChatGPT 4.0 and Dall-E 2. According to Aude Gandon, Nestle’s Global Chief Marketing Officer, these AI engines are providing creative ideas and inspiration that align with their brand and strategy. The creative team then further develops these ideas into content for their websites.

Despite the ongoing debate about whether AI-generated content can match human creativity, companies are already incorporating this technology into their promotional campaigns. For instance, WPP used OpenAI’s generator system DALL-E 2 to create an imaginative scene in a YouTube ad for Nestle’s La Laitiรจre brand, which generated a significant media value for the company.

Unilever is another company utilizing AI technology. It has developed a generative AI tool that can write product descriptions for retail and digital commerce websites. However, the company is mindful of potential issues such as copyrights, intellectual property, privacy, and data. Unilever is also keen on ensuring that its AI tools do not reproduce human biases that might be present in the data it processes.

The use of AI in advertising can be particularly beneficial for companies in the standing desks/office health industry. For instance, an electric height adjustable standing desk could be marketed using AI-generated content that highlights the health benefits of an electric stand up desk. This could be a cost-effective way to inform potential customers about how to choose the best standing desk or the best sit stand desk.

While AI offers promising opportunities for cost-effective advertising, companies need to be cautious about potential risks. As Ben King, VP of customer trust at Okta, warns, companies should consider everything they tell an AI service as if it were sensitive information. If they wouldn’t want it getting out, they should think twice about sharing it.

In conclusion, while there are challenges to overcome, the use of AI in advertising holds significant potential for cost savings and increased productivity. As companies continue to experiment and learn, we can expect to see more innovative and engaging campaigns in the future.

author avatar
Guy Director
Higher Diploma in Mechanical Engineering. Ergomotion Director since 2005.

Google Reviews

Ergomotion

Google Reviews

Fran Prem 29/05/25

Google
So happy with my new sit/stand desk. The price was very competitive and the quality is excellent. It's very unusual these days to have the level of human to human customer service Guy offered, from the time of ordering all the way to installation. Guy delivered my desk on time, put it together, set up my computer and tidied away the cables. Such a nice person, and a wonderful experience. Would highly recommend.

Pree P 28/03/25

Google
My brother in lawโ€™s glowing recommendation of the ergomotion sit- stand desk that he has been using for a few years now, and specially the service that Guy delivers, piqued my interest. And now I am convert!

From the moment I first interacted with Guy to the day my standing desk arrived, Iโ€™ve been nothing short of impressed. The booking process was incredibly smooth and hassle-free - Guy made everything so simple and straightforward. His customer service was top-notch, with clear communication and genuine helpfulness made the overall process even more amazing. I appreciate how patiently he answered my questions and explained the care instructions for the wooden top.

For the product itself! The standing desk is a game-changer - the attention to detail, premium material used, beautiful design, smooth adjustment all transformed my home office. The craftsmanship is top-notch. What really sets this experience apart is how much I genuinely enjoy using the desk every single day. Would highly recommend!! Thank you ๐Ÿ™

Wesley Dao 12/02/25

Google
Bought a standing desk after looking around at options. Solid wood and Linak frame so all around good quality. Assembly was simple with an electric screwdriver. Guy was very helpful and responsive.

Amanda O 28/01/25

Google
Bought a standing desk and I love it. Quality product at a great price. Amazing service from Guy, who helped explain the desk and accessories for efficient workspace setup. I highly recommend.

Rick Bruce 02/11/24

Google
After doing some due diligence and research into actuators I settled on this unit from ergomotion this unit is so solid and the operation is quite and flawless. The purchasing process and the shipping was absolutely fantastic!! I couldnโ€™t be happier with the product and the entire process, I would highly recommend this companyโ€ฆ. Rick Bruce

Shelley Jensen 07/09/24

Google
Guy (the owner) delivered the desk and set it up quickly. He then gave me a lesson on how to use it and how to get the most out of it. Arrived on time and was absolutely lovely to deal with throughout the whole process. Highly recommend.

clifford sneider 06/09/24

Google
Guy was fantastic and the desk is amazing

Jo Manning 08/08/24

Google
I bought an adjustable desk from Guy a couple of years ago, got great service and good price. Recently we had a tiny issue which could not be fixed over the phone. Guy was more than happy to come out and look at it 2 days later. All fixed! I really appreciated his patience with me and accommodating us so quickly. Great old fashioned service and piece of mind. I love it. I know where to get my second desk when needed. Thank you Guy. Jo Manning

Deborah Hunt 25/07/24

Google
ergomotion were fantastic to deal with. excellent customer service and a great product.

Andrew Pieterse 14/06/24

Google
Great service and really quick shipping. It is great to know that you are getting quality parts from a Scandinavian manufacturer with your standing desk purchase rather than the cheap knock off stuff you get from other major brands. Reasonably priced for the quality too!
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